Travel time through your mobile device camera with the MACY’S PARADE TIME TRAVELER app. Experience the famous Macy’s Thanksgiving Day Parade any time, anywhere – and from two different eras – in amazing live-action 3D virtual reality. Use it at home or on location at Macy’s Herald Square in New York City for a truly astounding experience -- the buildings and surroundings are literally transformed through the lens of your camera! You can also take a photo of your experience using Virtual Selfie or create your own parade (My Parade) by collecting virtual balloons at Macy’s stores across America.

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